MATTHEW REICHMAN

"(Re)Ignite"

client:	AIGA L.A. (the Association of International Graphic Artists)
credits:	creator: cinematography: co-producers: music: sound design:	Matthew Reichman Ken Glassing Michael Fusske & Katherine Ferwerda John Montgomery Stephen Tibbo, A.S.C.

A series of virals to promote the 2011 L.A. premiere of the AIGA (Re)design Awards Competition which drew attention to the importance of sustainable and socially responsible design to shape our culture. The spots ran on YouTube, Vimeo, rich-media email blasts, and on AIGA chapter homepages as part of a vibrant social media action.

"(Re)engage"

client:	AIGA L.A.
credits:	creator: co-producers: music: sound design:	Matthew Reichman Michael Fusske & Katherine Ferwerda John Montgomery Stephen Tibbo, A.S.C.

A series of virals to promote the 2011 L.A. premiere of the AIGA (Association of International Graphic Artists) (Re)design Awards Competition. The competition drew attention to the importance of sustainable and socially responsible design to shape our culture. Designed with a strong "hand-made" sensibility to express the spirit of the competition. The spots ran on YouTube, Vimeo, rich-media email blasts, and on AIGA chapter homepages as part of a vibrant social media action.

"The Future is Now"

client:	FOX sports
agency:	Everson Design Group
venue:	B2B movie & keynote presentation
credits:	creator: keynote artist: sound design:	Matthew Reichman Kyle Hollingsworth Ryan McBride

"Desire"

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client:	AFIFEST
venues:	TV, viral, theatrical
credits:	creator:	Matthew Reichman

"IT WILL MOVE YOU", was a breakthrough 360 viral campaign that included the festival's first TV spots and theatrical trailers. Each of the five trailers ("desire", "virtue", "joy", "compassion", "faith") expressed the personal transformation of an audience member after viewing one of the films in competition. (Read the full story >>)

"Summer"

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client:	Los Angeles County Museum of Art
venues:	TV, viral, jumbotron, theatrical
credits:	creator: editor: production: post-prod.: sound design:	Matthew Reichman Dmitri Gueer Gary Nardino & Zak Forrest Zoic Studios Groove Addicts

"SUMMER" was a 360 viral campaign geared for a younger, hipper audience by highlighting the museum as a lifestyle destination. The campaign was ground-breaking for promoting the museum itself as well as for introducing the museum's first commercial. (Read the full story >>)

"French Lingerie"

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client:	PUMA & AFIFEST
venues:	internal
credits:	creator: featuring:	Matthew Reichman Sarah

PUMA, as a major sponsor of the festival, gifted shoes to all AFIFEST staff. In return, I created a series of internal virals about AFIFEST's staff and their favs.

"When #1 is #2"

segments from a larger animation.

"TADA!"

USC short, super 8

"Bad Mormon"

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client:	PUMA & AFIFEST
venues:	internal
credits:	creator: featuring:	Matthew Reichman Shaz

PUMA, as a major sponsor of the festival, gifted shoes to all AFIFEST staff. In return, I created a series of internal virals about AFIFEST's staff and their favs.